hello, i'm

hello, i'm

I create pawfect user experiences that are both delightful and data-driven for startups and established businesses

I create pawfect user experiences that are both delightful and data-driven for startups and established businesses

ANH (Faye )

ANH (Faye )

LE

LE

data + ux = better experience

data + ux = better experience

MY UX CASE STUDIES

MY UX CASE STUDIES

TECHCARE COACHING

TECHCARE COACHING

1. easy Registration, Enhanced Information Clarity & User Trust

1. easy Registration, Enhanced Information Clarity & User Trust

Redesigned TechCare’s mentorship platform to build trust and improve service clarity for 5000+ early-career developers — increased registration flow completion by 42% and boosted conversions by 150%

Redesigned TechCare’s mentorship platform to build trust and improve service clarity for 5000+ early-career developers — increased registration flow completion by 42% and boosted conversions by 150%

FPT INFORMATION SYSTEM

FPT INFORMATION SYSTEM

2. B2B MANAGEMENT SYSTEM, DATA TOOLS & DASHBOARD

2. B2B MANAGEMENT SYSTEM, DATA TOOLS & DASHBOARD

Redesign city-wide traffic control system to improve operational efficiency for 200+ low-tech city administrators - reduce task completion time by 53%

Redesign city-wide traffic control system to improve operational efficiency for 200+ low-tech city administrators - reduce task completion time by 53%

CONCORDIA CAPITAL

CONCORDIA CAPITAL

3. Refined Content Presentation & Stronger Professional Impact

3. Refined Content Presentation & Stronger Professional Impact

Redesign banking website to boost financial credibility and user trust - increase average time on site by 138.5%

Redesign banking website to boost financial credibility and user trust - increase average time on site by 138.5%

MY other PROJECTS

Competition Poster


This poster was submitted to the Poster Hero competition. The theme was about making mistakes and learning to accept them. Although it didn’t win, it remains my favorite piece of art. Take a close look to uncover the hidden meanings I’ve woven into it.