UX Design
UX Design
Hello, i'm faye lE
Hello, i'm faye lE
Hi there! I'm Anh V (Faye) Le, a Data Analytics gradute student with a passion for UX design. I create impactful digital experiences by combining UX/UI expertise and data analysis for startups and established businesses, adapting quickly.
Hi there! I'm Anh V (Faye) Le, a Data Analytics gradute student with a passion for UX design. I create impactful digital experiences by combining UX/UI expertise and data analysis for startups and established businesses, adapting quickly.
Work
I'm currently seeking UX and Analyst opportunities to drive user-centered solutions and impactful business outcomes. A few achievements from my previous works:
- TechCare Coaching: Increased website traffic by 150% with a complete solfware mentoring site redesign
- Concordia Capital: Reduced bounce rate by 60% by enhancing banking credibility
Work
I'm currently seeking UX and Analyst opportunities to drive user-centered solutions and impactful business outcomes. A few achievements from my previous works:
- TechCare Coaching: Increased website traffic by 150% with a complete solfware mentoring site redesign
- Concordia Capital: Reduced bounce rate by 60% by enhancing banking credibility
Out of office
I have a soft spot for dogs, especially my corgi, Kiwi (check him out below!) I’m a true coquette Y2K girl with a love for crocheting everything around me. Friends often say I’m creative, fun, and easy to be around. If I've piqued your interest, feel free to reach out!
Out of office
I have a soft spot for dogs, especially my corgi, Kiwi (check him out below!) I’m a true coquette Y2K girl with a love for crocheting everything around me. Friends often say I’m creative, fun, and easy to be around. If I've piqued your interest, feel free to reach out!
My powers
My powers
Data-Driven Decision Making
I use data to inform and validate design decisions. By analyzing user behavior patterns, engagement metrics, and feedback, I identify pain points and opportunities for improvement, creating solutions that directly address user needs while meeting business objectives.
Data-Driven Decision Making
I use data to inform and validate design decisions. By analyzing user behavior patterns, engagement metrics, and feedback, I identify pain points and opportunities for improvement, creating solutions that directly address user needs while meeting business objectives.
Rapid Prototyping and Iteration
I quickly turn concepts into interactive prototypes, using feedback and data to refine designs efficiently and deliver user-focused solutions on tight timelines. This agile approach allows me to deliver impactful designs within tight timelines.
Rapid Prototyping and Iteration
I quickly turn concepts into interactive prototypes, using feedback and data to refine designs efficiently and deliver user-focused solutions on tight timelines. This agile approach allows me to deliver impactful designs within tight timelines.
Testing & Continuous Improvement
I design and conduct A/B tests, analyzing results to refine interfaces. This iterative process ensures products evolve with user preferences and market trends. This ensures the final product resonates with users and achieves measurable outcomes.
Testing & Continuous Improvement
I design and conduct A/B tests, analyzing results to refine interfaces. This iterative process ensures products evolve with user preferences and market trends. This ensures the final product resonates with users and achieves measurable outcomes.
Collaborative Problem Solving
I thrive in cross-functional teams, collaborating with data analysts, developers, and marketers to align designs with both technical feasibility and business goals. My ability to speak the language of both design and data analytics bridges gaps and fosters innovation.
Collaborative Problem Solving
I thrive in cross-functional teams, collaborating with data analysts, developers, and marketers to align designs with both technical feasibility and business goals. My ability to speak the language of both design and data analytics bridges gaps and fosters innovation.
UX Research
UX Research
UX Research
UX Research
UX Research
UX Research
UX Research
UX Research
UX Research
UX Research
UX Design
UX Design
UX Design
UX Design
EXPERIENCE
EXPERIENCE
TechCare Coaching
UX/UI Design and Product Lead
- Increased website traffic by 150%, attracting over 1,000 new visitors by fully redesigning the mentoring website with improved user flows and prototypes, enhancing user recognition and engagement through diverse design concepts
- Increased user time spent by 76% and reduced bounce rate by 48% by optimizing layout and design through targeted user interviews, testing, and research, leading to improved usability and engagement
TechCare Coaching
UX/UI Design and Product Lead
- Increased website traffic by 150%, attracting over 1,000 new visitors by fully redesigning the mentoring website with improved user flows and prototypes, enhancing user recognition and engagement through diverse design concepts
- Increased user time spent by 76% and reduced bounce rate by 48% by optimizing layout and design through targeted user interviews, testing, and research, leading to improved usability and engagement
Jan 24 – Present
Jan 24 – Present
Concordia Capital
UX/UI Designer
- Boosted investment banking website traffic by 43% and click-to-contact rates by 433% by redesigning the website and mobile UX interfaces on Wix to improve credibility and engagement
- Reduced bounce rate by 60% and drove traffic to other pages, with the Advisory page alone seeing a 32% increase in traffic through targeted user research and visual design improvements based on interviews, card sorting, and heuristic evaluations
Concordia Capital
UX/UI Designer
- Boosted investment banking website traffic by 43% and click-to-contact rates by 433% by redesigning the website and mobile UX interfaces on Wix to improve credibility and engagement
- Reduced bounce rate by 60% and drove traffic to other pages, with the Advisory page alone seeing a 32% increase in traffic through targeted user research and visual design improvements based on interviews, card sorting, and heuristic evaluations
Jun – Aug 24
Jun – Aug 24
Jun – Aug 23
Jun – Aug 23
FPT Information System
UX/UI Designer
- Reduced task completion time by 53% by redesigning the Bus Information and Control System website, optimizing information display, automating data input, and streamlining user workflows for over 200 administrators managing city traffic
- Increased task success rate by 32% by crafting simple, intuitive user interfaces tailored for middle-aged, low-tech users, enhancing accessibility and ease of navigation
- Achieved a user satisfaction score of 4.3 out of 5 after conducting usability tests with 25 users by identifying and implementing UX improvements for layout and essential functions through prototyping and fidelity adjustments
FPT Information System
UX/UI Designer
- Reduced task completion time by 53% by redesigning the Bus Information and Control System website, optimizing information display, automating data input, and streamlining user workflows for over 200 administrators managing city traffic
- Increased task success rate by 32% by crafting simple, intuitive user interfaces tailored for middle-aged, low-tech users, enhancing accessibility and ease of navigation
- Achieved a user satisfaction score of 4.3 out of 5 after conducting usability tests with 25 users by identifying and implementing UX improvements for layout and essential functions through prototyping and fidelity adjustments
Mar – May 23
Mar – May 23
OpenKnect
UX/UI Researcher and Designer
- Boosted user credibility and employment efficiency by 200% through a hiring website redesign with a team of four
- Achieved design alignment with user needs by utilizing quantitative and qualitative methods, including conducting 13 interviews, 6 competitive analyses, card sorting, and heatmaps, to ensure the website met market and accessibility standards
- Reduced task time by 40% and error rate by 70% by analyzing user data to balance business goals and user expectations
- Validated user flow with 100% satisfaction in usability testing using Maze with 14 users, where all confirmed that each step provided enough information to make informed decisions
OpenKnect
UX/UI Researcher and Designer
- Boosted user credibility and employment efficiency by 200% through a hiring website redesign with a team of four
- Achieved design alignment with user needs by utilizing quantitative and qualitative methods, including conducting 13 interviews, 6 competitive analyses, card sorting, and heatmaps, to ensure the website met market and accessibility standards
- Reduced task time by 40% and error rate by 70% by analyzing user data to balance business goals and user expectations
- Validated user flow with 100% satisfaction in usability testing using Maze with 14 users, where all confirmed that each step provided enough information to make informed decisions
Dec 22 – Jan 23
BCM Solutions
UX/UI Designer
- Achieved a 2x faster course selection and registration experience for Dickinson College students by conducting research, interviews, and affinity mapping to optimize the information display and flow of the Class Schedule page
- Delivered a user-friendly, credible BCM agency website with modern appeal by designing 7 interactive prototypes and using UX research, market analysis, and user feedback to align the redesign with the brand's values
Mar - Aug 24
Vietnam Career Conference
Visual Designer
- Reached 15,000 accounts weekly and engaged 300+ conference attendees by delivering 30+ social media graphics and event posters through collaboration with marketing and program teams
Mar - Jul 24
Vietnam Career Compass
Visual Designer
- Increased user engagement by 27% and reached a total of 8,000 in traffic by identifying target audiences, conducting surveys and A/B tests to refine content preferences, and designing a branding guide for Facebook and Instagram posts
about kiwi 🐾
Kiwi, my 3-year-old corgi, is a 50-pound bundle of quirks! Scared of dogs and thunder but crazy for durian!!!!
THANK YOU FOR YOUR VISIT
Please check out my and for more.