Data-Driven Decision Making
Testing & Continuous Improvement
Hello, i'm faye lE
Hello, i'm faye lE
Hi there! I'm Anh V (Faye) Le, a Data Analytics graduate student with a passion for UX design. I create impactful digital experiences by combining UX/UI expertise and data analysis for startups and established businesses, adapting quickly.
Hi there! I'm Anh V (Faye) Le, a Data Analytics graduate student with a passion for UX design. I create impactful digital experiences by combining UX/UI expertise and data analysis for startups and established businesses, adapting quickly.
Work
I'm currently seeking UX and Analyst opportunities to drive user-centered solutions and impactful business outcomes. A few achievements from my previous works:
- TechCare Coaching: Increased website traffic by 150% with a complete solfware mentoring site redesign
- Concordia Capital: Reduced bounce rate by 60% by enhancing banking credibility
Work
I'm currently seeking UX and Analyst opportunities to drive user-centered solutions and impactful business outcomes. A few achievements from my previous works:
- TechCare Coaching: Increased website traffic by 150% with a complete solfware mentoring site redesign
- Concordia Capital: Reduced bounce rate by 60% by enhancing banking credibility
Out of office
I have a soft spot for dogs, especially my corgi, Kiwi (check him out below!) I’m a true coquette Y2K girl with a love for crocheting everything around me. Friends often say I’m creative, fun, and easy to be around. If I've piqued your interest, feel free to reach out!
Out of office
I have a soft spot for dogs, especially my corgi, Kiwi (check him out below!) I’m a true coquette Y2K girl with a love for crocheting everything around me. Friends often say I’m creative, fun, and easy to be around. If I've piqued your interest, feel free to reach out!
My powers
My powers
Data-Driven Decision Making
Rapid Prototyping and Iteration
Rapid Prototyping and Iteration
I use data to inform and validate design decisions. By analyzing user behavior patterns, engagement metrics, and feedback, I identify pain points and opportunities for improvement, creating solutions that directly address user needs while meeting business objectives.
I quickly turn concepts into interactive prototypes, using feedback and data to refine designs efficiently and deliver user-focused solutions on tight timelines. This agile approach allows me to deliver impactful designs within tight timelines.
Testing & Continuous Improvement
Collaborative Problem Solving
Collaborative Problem Solving
I design and conduct A/B tests, analyzing results to refine interfaces. This iterative process ensures products evolve with user preferences and market trends. This ensures the final product resonates with users and achieves measurable outcomes.
I thrive in cross-functional teams, collaborating with data analysts, developers, and marketers to align designs with both technical feasibility and business goals. My ability to speak the language of both design and data analytics bridges gaps and fosters innovation.
UX Research
UX Research
UX Research
UX Research
UX Research
UX Research
UX Research
UX Research
UX Research
UX Research
UX Design
UX Design
UX Design
UX Design
UX Design
UX Design
EXPERIENCE
EXPERIENCE
YayWay (Anyone Media Network)
Product Designer
- Shaped the social media app's brand direction for Gen Z with SWOT, market research, and A/B tests to validate design and branding strategies
- Developed scalable design system with 20+ Gen Z interviews and 50+ surveys to inform brand positioning, layout, tone, user flows, and key product features
- Created feature specs and product hypotheses based on Gen Z behavior insights; aligned UX priorities with branding and MVP feasibility in collaboration with developers and product managers, ensuring user-centered experiences
YayWay (Anyone Media Network)
Product Designer
- Shaped the social media app's brand direction for Gen Z with SWOT, market research, and A/B tests to validate design and branding strategies
- Developed scalable design system with 20+ Gen Z interviews and 50+ surveys to inform brand positioning, layout, tone, user flows, and key product features
- Created feature specs and product hypotheses based on Gen Z behavior insights; aligned UX priorities with branding and MVP feasibility in collaboration with developers and product managers, ensuring user-centered experiences
Feb 25 – Present
Feb 25 – Present
biboAI (Techcare Coaching)
Product Design Volunteer
- Created simple flows and prototypes in Figma for an AI-powered story-generating platform, focusing on friendly tone, playful interfaces and colors to ensure a safe experience for young children and support trust for parents
- Developed and maintained a scalable design system while working cross-functionally in a remote Agile team; ensured layout accessibility met WCAG AA standards
- Led user interviews with 20+ parents and analyzed feedback to define early layout decisions and test product-market fit
biboAI (Techcare Coaching)
Product Design Volunteer
- Created simple flows and prototypes in Figma for an AI-powered story-generating platform, focusing on friendly tone, playful interfaces and colors to ensure a safe experience for young children and support trust for parents
- Developed and maintained a scalable design system while working cross-functionally in a remote Agile team; ensured layout accessibility met WCAG AA standards
- Led user interviews with 20+ parents and analyzed feedback to define early layout decisions and test product-market fit
March 25 – Present
March 25 – Present
Concordia Capital
UX/UI Designer
- Increased session time by 138.5% and boosted click-to-contact rate by 433% by rewriting content, redesigning UI with improved visual hierarchy to enhance clarity, credibility, and trust
- Reduced bounce rate by 60% by streamlining navigation and simplifying layouts across website and mobile versions, making complex financial services easier to understand and access
- Improved Advisory page traffic by 32% by analyzing CTA performance with Google Analytics and repositioning them to guide users through trust-building content on the B2B investment banking site
Concordia Capital
UX/UI Designer
- Increased session time by 138.5% and boosted click-to-contact rate by 433% by rewriting content, redesigning UI with improved visual hierarchy to enhance clarity, credibility, and trust
- Reduced bounce rate by 60% by streamlining navigation and simplifying layouts across website and mobile versions, making complex financial services easier to understand and access
- Improved Advisory page traffic by 32% by analyzing CTA performance with Google Analytics and repositioning them to guide users through trust-building content on the B2B investment banking site
Jun – Aug 24
Jun – Aug 24
Jun – Aug 23
FPT Information System
UX/UI Designer
- Decreased task completion time by 53% by designing intuitive dashboards and automating workflows for a city-wide traffic control system processing up to 10,000 data entries per day
- Increased task success rate by 32% by tailoring the interface for middle-aged, low-tech users, using usability testing to simplify layout structure, navigation, and language
- Achieved a 4.3/5 satisfaction score from 25 users through structured testing and iterative improvements, including role-based access and communication channels to maintain information security