Concordia Capital
Concordia Capital
Case Study 3
Case Study 3
ENHANCING VISUAL ELEMENTS
homepage - before
homepage - before
homepage - after
homepage - after
SECTOR
timeline
timeline
TOOLS
Figma, Optimal Workshop, Wix
2 months
2 months
Investment Banking
Team
SKILLS
Alone, entire project from redesigning to implementing on Wix
Alone, entire project from redesigning to implementing on Wix
Website UI, Mobile UI, Analysis, Research, Interview, Fidelity
project CHALLENGE
- I face challenges with limited user feedback and restrictions on client data, which prevent personalized UX improvements
- The company prioritizes quality over attract new users --> Couldn’t do market research since most financial sites focus on getting new customers
- I work with a website built on Wix, which limits the changes I can make due to technical constraints
- I face challenges with limited user feedback and restrictions on client data, which prevent personalized UX improvements
- The company prioritizes quality over attract new users --> Couldn’t do market research since most financial sites focus on getting new customers
- I work with a website built on Wix, which limits the changes I can make due to technical constraints
HOw i overcome
- Used evaluations, insights from other users, and data to guide decisions
- Kept layout clear, with a consistent structure and scannable text
- Made design simple to allow changes on Wix
- Used evaluations, insights from other users, and data to guide decisions
- Kept layout clear, with a consistent structure and scannable text
- Made design simple to allow changes on Wix
goals: enhance visual elements
goals: enhance visual elements
Increase Professionalism and Trust
Encourage interaction, while protecting client privacy by not showing transaction details or success stories
Optimize Information Presentation
Optimize Information Presentation
Redesign the layout to highlight important information, improving readability
Redesign the layout to highlight important information, improving readability
Support Multi-Device Usage
Support Multi-Device Usage
Redesign the website and create mobile version
Redesign the website and create mobile version
Pain Points: content, Navigation, Mobile Access
Pain Points: content, Navigation, Mobile Access
Insufficient Buttons
Users struggle to find specific information due to the lack of buttons
Overwhelming Content
Users find long paragraphs on Homepage and News/Insight pages difficult to digest, leading to information overload
Overwhelming Content
Users find long paragraphs on Homepage and News/Insight pages difficult to digest, leading to information overload
No Mobile Version
Users cannot access the site from mobile
No Mobile Version
Users cannot access the site from mobile
Success: Clicks & Content Interaction
Success: Clicks & Content Interaction
Trust and Professionalism
- 433% increase in Clicks to Contact shows that users are more willing to engage --> the redesign encourages users to take meaningful actions
Trust and Professionalism
- 433% increase in Clicks to Contact shows that users are more willing to engage --> the redesign encourages users to take meaningful actions
Layout improvements and Content optimization
- High increases in Unique Visitors, Sessions, and Page Views shows a growing interest in the site --> the redesign effectively draws attention and keeps users engaged
- High increases in Average Time on Page shows that users are finding the content more engaging and valuable --> the redesign improves content presentation and readability
Layout improvements and Content optimization
- High increases in Unique Visitors, Sessions, and Page Views shows a growing interest in the site --> the redesign effectively draws attention and keeps users engaged
- High increases in Average Time on Page shows that users are finding the content more engaging and valuable --> the redesign improves content presentation and readability
2. SEAMLESS APPLICATION, TRACKING DASHBOARD & Scalable Systems
1. B2B Management System, Data Tools & Dashboard
THANK YOU FOR YOUR VISIT
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