Concordia Capital
Concordia Capital
Case Study 3
Case Study 3
ENHANCING VISUAL ELEMENTS
SECTOR
Team
Worked independently on the project and communicated directly with the CEO
Worked independently on the project and communicated directly with the CEO
Investment Banking
timeline
timeline
TOOLS
Figma, Optimal Workshop, Adobe Premiere, Wix
2 months
2 months
DESIGN QUESTION
DESIGN QUESTION
How might we enhance the visual design to enhance professionalism and trust while ensuring client privacy and optimizing information presentation across multiple devices?
How might we enhance the visual design to enhance professionalism and trust while ensuring client privacy and optimizing information presentation across multiple devices?
OVERVIEW
OVERVIEW
Methods
Methods
The CEO, who initially built the website himself, now seeks a professional redesign focused on visual enhancement to elevate its credibility and user experience
The CEO, who initially built the website himself, now seeks a professional redesign focused on visual enhancement to elevate its credibility and user experience
- Interviews
- Affinity Diagramming
- Heuristic Evaluation
- Feature Analysis
- Interviews
- Affinity Diagramming
- Heuristic Evaluation
- Feature Analysis
- Sketching
- Lofi Prototyping
- Midfi Prototyping
- Usability Testing
- Design Iteration
- Sketching
- Lofi Prototyping
- Midfi Prototyping
- Usability Testing
- Design Iteration
- Information Architechture
- User Flow
- Moodboarding
- Information Architechture
- User Flow
- Moodboarding
Pain Points: content, Navigation, Mobile Access
Pain Points: content, Navigation, Mobile Access
Users struggle to find specific information due to the lack of buttons
Insufficient Buttons
Overwhelming Content
Overwhelming Content
Users find long paragraphs on Homepage and News/Insight pages difficult to digest, leading to information overload
No Mobile Version
No Mobile Version
Users cannot access the site from mobile
goals: enhance visual elements
goals: enhance visual elements
Increase Professionalism and Trust
Encourage interaction, while protecting client privacy by not showing transaction details or success stories
Optimize Information Presentation
Optimize Information Presentation
Redesign the layout to highlight important information, improving readability
Redesign the layout to highlight important information, improving readability
Support Multi-Device Usage
Support Multi-Device Usage
Redesign the website and create mobile version
Redesign the website and create mobile version
Success: Clicks & Content Interaction
Success: Clicks & Content Interaction
Trust and Professionalism
- 433% increase in Clicks to Contact shows that users are more willing to engage --> the redesign encourages users to take meaningful actions
Trust and Professionalism
- 433% increase in Clicks to Contact shows that users are more willing to engage --> the redesign encourages users to take meaningful actions
Layout improvements and Content optimization
- High increases in Unique Visitors, Sessions, and Page Views shows a growing interest in the site --> the redesign effectively draws attention and keeps users engaged
- High increases in Average Time on Page shows that users are finding the content more engaging and valuable --> the redesign improves content presentation and readability
Layout improvements and Content optimization
- High increases in Unique Visitors, Sessions, and Page Views shows a growing interest in the site --> the redesign effectively draws attention and keeps users engaged
- High increases in Average Time on Page shows that users are finding the content more engaging and valuable --> the redesign improves content presentation and readability
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