TECHCARE COACHING
TECHCARE COACHING
Case Study 1
Case Study 1
ENHANCING VISUAL ELEMENTS
SECTOR
Team
Worked collaboratively with 1 project manager and 4 developers
Worked collaboratively with 1 project manager and 4 developers
Education
timeline
timeline
TOOLS
Figma, FigJam, Maze, Adobe Premiere
12 months
12 months
DESIGN QUESTION
DESIGN QUESTION
How might we create a more trustworthy and visually engaging registration experience that increases user confidence and encourages service sign-ups?
How might we create a more trustworthy and visually engaging registration experience that increases user confidence and encourages service sign-ups?
OVERVIEW
OVERVIEW
Methods
Methods
The website was originally built by product managers and developers. They need a product designer to enhance its professionalism and boost user registrations
The website was originally built by product managers and developers. They need a product designer to enhance its professionalism and boost user registrations
- Competitor Research
- Interviews
- Affinity Diagramming
- Persona
- Heuristic Evaluation
- Competitor Research
- Interviews
- Affinity Diagramming
- Persona
- Heuristic Evaluation
- Midfi Prototyping
- Usability Testing
- A/B Testing
- Logo Designing
- Highfi Prototyping
- Design Iteration
- Midfi Prototyping
- Usability Testing
- A/B Testing
- Logo Designing
- Highfi Prototyping
- Design Iteration
- Information Architechture
- User Flow
- Moodboarding
- Lofi Prototyping
- Information Architechture
- User Flow
- Moodboarding
- Lofi Prototyping
Pain Points: Trust, flow & Design Flaws
Pain Points: Trust, flow & Design Flaws
Users must complete a long, unclear survey before viewing available services
Complex Registration Flow
Lack of User Trust
Lack of User Trust
Users trust the service only if they know the coach or see clear achievements and results
Lack of Professional Aesthetic
Lack of Professional Aesthetic
Colors fail accessibility, and the design lacks modern, engaging appeal
goals: Increase Engagement & Registrations
goals: Increase Engagement & Registrations
Simplify the Registration Flow
Allow users to view all services directly
Build Trust & Foster Community
Build Trust & Foster Community
Showcase mentor credentials, real user testimonials, service outcomes and interviewing tips
Showcase mentor credentials, real user testimonials, service outcomes and interviewing tips
Improve Professional Visual Appeal
Improve Professional Visual Appeal
Apply accessible color schemes, consistent typography, and engaging illustrations
Apply accessible color schemes, consistent typography, and engaging illustrations
discovery
Competitive Analysis:
fpt info system
THANK YOU FOR YOUR VISIT
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